What are the best Keyword Monitoring Tools for SEO in 2020?
Two big picture reasons keywords are vital in digital marketing:
- Keywords tell us who people are and what they want
- Keywords provide a target towards which digital marketers can aim their content and paid traffic
Keywords Provide Insight
The importance of keywords in SEO is in part due to their importance outside of it.
If you knew your customers’ inner most feelings, how would you operate your business differently? How influential would those insights be to your digital marketing strategy? How would it impact the aesthetic of your web design?
The combination of anonymity and immediate access to an infinite amount of information paves the way for an unmitigated look into what your customers desire.
At its core, keywords are a powerful market research tool that can be used a lot of ways.
Keywords Represent Customer Avatars
Digital Marketers can categorize keywords to fit in one of their ideal customer avatars, or denote those customers in the market that represent people you do not want to serve.
That level of granularity and focus helps ensure you are not wasting time, money, and effort on customers that are not ideal to your business.
A quick peek into your website’s Google Search Console search query data will reflect that people coming to your website are going there for different reasons.
However, having a primary keyword target for each page will give you the right direction and perspective to capture the right audience from related searches.
What is SEMRush?
SEMrush is easily one of the most popular tools used for monitoring keywords. It is considered an all- in-one seotool kit for professionals.
What Features SEMRush does Have?
This tool allows you to utilize its link building analysis features. It is easy to use and backed by several popular companies including Quora, Disney, and eBay. They offer a seven- day free trial to allow you to give the tool a test drive.
There are several notable features when it comes to SEMrush memberships.
You will have access to tools such as social media insights, analysis of your competition, technical SEO audits, and help with keywords and how you manage them by using their Keyword Magic tool.
You will also be able to easily monitor any online mentions of your company or brand.
Another great feature they offer for paying members is an analytic report. This can help you learn the demographics of your website and see if you’re reaching your target audience. You can easily choose the type of project you’re working on to learn more about how SEMrush can help you with that specific project.
How Much does SEMRush Cost?
They offer a free trial, and their memberships range from $99.95 to $399.95.
What Is Majestic SEO?
Many people use Majestic SEO as their keyword monitoring tool. You can easily access a historic index or a fresh index. Right from the home screen, you can simply type in a domain or URL to see your results.
What Features does Majestic SEO Have?
This tool will allow you to easily analyze both internal and external links on every web page of your website. You can also see which URLs people are clicking on, which can help you change the ones that aren’t bringing in enough clicks.
The tools that Majestic SEO offers do vary depending on which plan you’re paying for.
They offer instant web-based link investigation to bring you all of the information you’re looking for in a matter of seconds. With Majestic SEO, you can find out what anchor text other websites are using when they are linking to your content.
Lastly, you can find out which domains are bringing up your website when people search for keywords associated with your site.
How Much does Majestic SEO Cost:
They offer a free level, and their plan options range from $49.99 to $399.99 per month.
What Is BuzzStream?
This is a great tool for monitoring keywords that you can use and it was founded over a decade ago. This shows that it is a trusted and popular option when it comes to seo keyword monitoring. It is also used to help creators network with publishers and create outreach campaigns.
What Features does BuzzStream Have?
Their homepage offers a free website tour to give you an idea of what they have to offer. There are different plans available that you can pay for monthly. Each plan allows a specific number of people who can use the account and a specific amount of contacts.
Each tier will give you all of the benefits of the previous tier(s) and more. With BuzzStream, you are able to easily look up and find out information about influencers you’re interested in working with.
Once you reach out to them, you’ll be able to easily track your message with the “Open, Click, and Reply” tracking tool. Link monitoring is limited to a certain number per month based on which plan you have. On the low end, you’re able to monitor 1,000 links per month whereas on the high end, you can monitor 100,000 links per month.
You can add different team members to your online campaigns and, lastly, create relationships with high authority websites to help with link building.
How Much does BuzzStream Cost?
They have a free option, and plans start at $24 and go up to $999 per month.
What Is Mozbar?
MozBar is a Google Chrome extension that is free to use. It is incredibly easy to install right on your Google Chrome browser, or any of the Chromium browser variants, and is often used to help entrepreneurs learn more about competitors’ websites.
What Features does MozBar Have?
Other than easily being able to monitor keywords, MozBar also allows you to find and highlight keywords as well. You will be able to easily view keyword difficulty to help you score any search term.
MozBar offers in-depth blog posts about each of the features they have and how you can benefit from using them.
You can also separate backlinks by type including followed, external, no-followed, and internal. MozBar offers users a free 30-day trial to help them see what features may benefit their brand.
Some of the well-known MozBar customers that you may be familiar with are Zillow, OtterBox, Aaron’s, and Alaska Airlines.
Like many other keyword tools, MozBar allows you to check different page authorities without spending a penny.
How Much does MozBar Cost?
They have a robust free trial; then $179 per month after the 30-day trial is over.
What Is JustReachOut?
Just Reach Out is a keyword tool that is used by popular businesses such as Airbnb, HubSpot, and even Nickelodeon. It is designed for people looking to network with bloggers and writers. If you’re looking to get more people talking about your company, the product you sell, or the service you offer, Just Reach Out is a great option
What Features does JustReachOut Have?
On top of being able to help you find journalists, editors, and publishers, it will also help you with building links.
When you network with high authority websites, you’ll be able to get high authority and powerful links for your website.
All you have to do to use JustReachOut is to send your business pitch via email to the professionals you’re interested in working with.
They even provide you with email pitch templates and a strategy and action plan builder. Depending on which plan you go with, the features you have access to will vary.
Each plan allows for a specific number of users ranging from just one of the cost-efficient plans, all the way up to five on the more expensive plan.
How Much does JustReachOut Cost?
They offer a free level, and their plans range from $199 to $699 per month.