Sacramento Sports Massage is in the business of providing assistance to people who are, typically, dealing with discomfort. It provides a therapeutic massage experience that tailors to individual issues/goals.
A search for the right partner concluded in the business choosing Integrated Designs to design and develop a digital platform that could respond to modern therapy needs and behaviors.
We partnered with Sacramento Sports Massage to design and develop a responsive website to meet the needs of modern physical therapy patients. As its digital agency of record, we extended the tech-forward experience to mobile in 2017, launching a new website.
I am very happy with how the website turned out. It ties in with my workflow perfectly!
Website Project Scope & Challenges
Project Background & Description
Sac Sports Massage was lacking an online presence although it was a functioning business for some time. Current clientele and new prospective clients alike consistently communicated a desire for a website to visit. Originally, the business had planned to launch a website under square due to budgetary constraints and ease of setup. The website launch under square was ultimately unsuccessful due to square’s limitations.
Having received quotes from other web design companies in the area, the business was careful to communicate a need for a very simple design. One challenging aspect of this project was the agreed upon timeline of thirty days when taking into account the coordination of a collaborative effort on marketing collateral for the project in the form of media.
To put it simply, the business wished to have a three-page website that looked equally good on smartphones as well as desktops (and everything in between). They needed a contact page to gather leads. Lastly, they needed a booking system that worked synergistically with their current appointment workflow.
Client’s Project Goals
- Simple Aesthetic Design
- Thirty Day Project Completion
- Three Content Pages
- Home Page
- Contact Page
- Booking Page
- Integrated Booking System
Internal Project Goals
- Content Parity
- Device Agnostic
- Future Friendly
Development Process & Insight
As the project called for a responsive web design (websites that automatically resize depending on the device it’s being viewed on), we embarked on market research to see how a customer might land on a website looking for massage therapy services.
The data shows that, in terms of time spent on devices, people are spending much more time on mobile versus desktop. But that doesn’t give you the whole picture in regards to lead acquisition for any business. For example, it is no secret that most people (over 80% in fact) perform their search for food services on mobile devices. However, a minority of people (less than 30%) look for banking services primarily through mobile.
The results were helpful in providing the first steps toward developing the framework for the website. We learned that roughly 64% of people looking for massage services in Sacramento, CA began their search using a mobile phone (either through a Google search or a Yelp search). Further, we confirmed the general consensus that this is an upward trend.
The Web Design Solution
At our Sacramento Web Design Firm we have been designing both responsive websites and adaptive mobile (one desktop version & one mobile version) websites for several years now. In all honesty, both options have their merits and their appropriate place in creating a digital strategy. A separate mobile website gives you the opportunity to tailor content and even interactions to the context of your users; a responsive website allows for better content parity for users, a single website to maintain, and, usually, a substantially smaller budget. Unless we have a compelling business reason to build a separate mobile site, we prefer to save our clients money and give users a consistent experience across all devices. So, we opted to build a responsive website with specific framework details optimized for mobile devices. To further drive the point home, Mashable has a great explanation for the mobile first design philosophy that drove their redesign.
There are a plethora of details, when it comes to web design, besides making a website look pretty. If you are looking to hire to have your current business website redesigned, or will be taking on a DIY project to design your business site yourself (kudos to you for being so brave), this section serves to provide some insight toward the design decisions we made and our design values. Our hope is that after reading this you can understand what we chose to do, and the specific business reason why we made those choices. Feel free to take some of these concepts and philosophies to incorporate them into your own website design. And, if you need any help, contact us no strings attached.
For most business owners, it’s all about the numbers. That’s why this section is crucial for an effectively written case study.
The Results section will cover the qualitative and quantitative success metrics from your project. While the type of metrics you report on can vary from one project to another, they should directly address the objectives you established in The Context and Challenge section. Having these results in hand will allow you to show your prospects that your work had a direct influence on your client meeting their goals. If you can do this, you’ll help them feel more comfortable putting their business (and their money) into your hands.
In addition to, or in lieu of, quantifiable metrics, consider including one to three testimonials in this section. These testimonials are another great tactic for boosting the confidence of your prospects. Since the source of these reviews come from outside your business, prospects are more likely to trust them as a reputable reference. When including your testimonials, however, keep them short and sweet. They can be as simple as one or two sentences, so long as they illustrate your previous client’s satisfaction with your work.
A Minimal Website Approach for a Minimalist
Martin knew it was time to make an investment to the business’ online image.
Martin contacted us, and we collaborated on the goals for his website:
- Create an aesthetically minimal design.
- Communicate essential information.
- Design an intuitive, mobile-first, user experience.
These are typical goals for businesses that contact us for new websites. As web traffic tips more and more towards the mobile experience, it is absolutely crucial to have a responsive web design. Yet, we regard it as a duty to find one or two core goals that really define the needs of the project. In looking at this project, it quickly became evident that Sacramento Sports Massage needed to integrate their booking process with their website if they were to find efficiencies. Another important goal was to keep the costs of the project within the budget allotted.